Does Crunchi products contain water?Updated 3 months ago

Any water included in Crunchi formulas is intentionally added to help hydrate the skin to allow the cellular structure of the skin to have a secondary water source that may not be available through traditional water consumption.  This water plumps the skin and combines with the other active ingredients in Crunchi formulas to minimize the appearance of fine lines and wrinkles.  The oils and butters that are emulsified with the water help to prevent transepidermal water loss (TEWL), which would otherwise naturally occur, by locking that moisture into the skin where it is needed. Water can also contribute to the spreadability and absorption of active ingredients.

Multiple medical studies suggest that 75% of Americans are chronically dehydrated.  The largest organ of the human body, our skin, requires water to function properly.  Dehydrated skin manifests itself in the form of fine lines and wrinkles, amongst other things. 

Finally, formulas with little to no water tend to sit on top of the skin, though certain skin-identical oils (such as those found in I AM Luminous® and I AM The Balm) are capable of moving past the skin barrier and are readily absorbed.